Author: Dr Koh

Sony RX100 Series Comparison

Posted on by Dr Koh

Sony high end compact cameras, the RX100 series has been a great success in history.

Should you go for the latest Mark V version? Oris the still available Mark III is good enough?

Specification Sony RX100 I
DISCONTINUED		 Sony RX100 II
DISCONTINUED		 Sony RX100 III Sony RX100 IV Sony RX100 V
Announcement Date 06/06/2012 06/27/2013 05/28/2014 06/10/2015 10/06/2016
Sensor Type CMOS BSI CMOS BSI CMOS Stacked CMOS Stacked CMOS
Sensor Resolution 20.2 MP 20.2 MP 20.1 MP 20.1 MP 20.1 MP
Sensor Size 13.2 x 8.8mm (1″) 13.2 x 8.8mm (1″) 13.2 x 8.8mm (1″) 13.2 x 8.8mm (1″) 13.2 x 8.8mm (1″)
Native ISO Range 125-6400 160-12,800 125-12,800 125-12,800 125-12,800
Image Processor Bionz Bionz Bionz X Bionz X Bionz X
Phase Detection Autofocus No No No No Yes
Phase Detection Autofocus Points N/A N/A N/A N/A 315 AF Points
Lens Focal Length 10.4-37.1mm 10.4-37.1mm 8.8-25.7mm 8.8-25.7mm 8.8-25.7mm
Focal Length in 35mm Equiv 28-100mm 28-100mm 24-70mm 24-70mm 24-70mm
Lens Aperture f/1.8-f/4.9 f/1.8-f/4.9 f/1.8-f/2.8 f/1.8-f/2.8 f/1.8-f/2.8
Integrated ND Filter No No Yes Yes Yes
Maximum Shutter Speed 1/2000 sec 1/2000 sec 1/2000 sec 1/32000 sec 1/32000 sec
Startup Time 2.8 sec 2.8 sec 2.0 sec 2.0 sec 2.0 sec
Anti Distortion Shutter No No No Yes Yes
Auto ISO Min Shutter Speed No No No Yes Yes
EVF N/A Optional 1.44 Million Dot EVF 2.36 Million Dot EVF 2.36 Million Dot EVF
Flash Hotshoe No Yes No No No
Built-in Flash Yes Yes Yes Yes Yes
Continuous Shooting Speed 10 fps 10 fps 10 fps 16 fps 24 fps
Buffer Size 13 JPEG / 13 RAW 13 JPEG / 13 RAW 48 JPEG / 26 RAW 48 JPEG / 26 RAW 150 JPEG + RAW
LCD Screen 3.0″ Fixed 3.0″ Tilting, +90°/-40° 3.0″ Tilting, +180°/-45° 3.0″ Tilting, +180°/-45° 3.0″ Tilting, +180°/-45°
Video Recording 1080p, up to 50 fps 1080p, up to 60 fps 1080p, up to 60 fps 4K, up to 30 fps 4K, up to 30 fps
S-Log2/S-Gamut No No No No Yes
Slow Motion Video N/A N/A Yes, Up to 120 fps Yes, Up to 960 fps Yes, Up to 960 fps
Slow Motion Video Duration N/A N/A 29 min 4 sec 8 sec
Built-in WiFi No Yes Yes Yes Yes
Battery Life (CIPA) 330 shots 350 shots 320 shots 280 shots 220 shots
Weight 240g 281g 290g 298g 299g
Size 102×58×36mm 102×58×38mm 102×58×41mm 102x58x41mm 102x58x41mm

Sony Announces A7R III Full Frame Mirrorless Camera

Posted on by Dr Koh

Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body

  • 35mm Full-Frame 42.4 MP1 Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Continuous Shooting at up to 10 fps2 with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
  • 399 phase-detection AF points covering 68%3 of image area, 425 contrast AF points and approximately 2 times more effective Eye AF4
  • 5-axis optical in-body image stabilization with a 5.5 step5shutter speed advantage
  • High Resolution 4K6 Movie Shooting with full pixel readout and no pixel binning7
  • Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more
  • Compact, Lightweight body at only 23 oz8

NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced an impressive addition to their full-frame mirrorless camera lineup, the α7R III (model ILCE-7RM3).

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP1 back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps2 with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

“We’re continuing to raise the bar for innovation in the imaging marketplace, in particular with our full-frame camera lineup,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “As an industry, we are now entering the true digital age of imaging. The capabilities of the α7R III camera – silent shooting at 10 fps at full 42.4 MP resolution, extreme AF coverage and speed for both video and stills – exceed anything that is physically possible with a DSLR, making it an excellent symbol for this paradigm shift” He added, “It offers a level of customization, speed and stamina that will satisfy even the most demanding professionals, and ensures that they can take full advantage of this impressive tool to capture and create in ways they never could before.”

A New Level of Image Quality
The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilizes a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.

Sony’s new α7R III also features a new front-end LSI that effectively doubles4 the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7R II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 32000 (expandable to ISO 50 – 102400 for still images) and massive 15-stop9 dynamic range at low sensitivity settings. This ensures outstanding overall performance at all settings and in all shooting conditions.

This new full-frame model was built without an optical low pass filter to maximize resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 step5 shutter speed advantage, the world’s highest10 compensation performance for an image stabilization system. There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate color reproductions of skin tones.

High-Performance AF and AF/AE Tracking at up to 10 fps2
The innovative new α7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images11. This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting12, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps13 in live view mode with minimal lag in the viewfinder or LCD screen. These high speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters14 including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker15 function to allow the α7R III to automatically detect frequency of the lighting and time the shutter to minimize its effect on images being captured. This minimizes any exposure or color anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

The upgraded focusing system of the α7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There is also 425 contrast AF points, an increase of 400 points compared to the α7R II. This advanced system delivers AF acquisition in about half the time as the α7R II in low-light conditions, with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilizing Sony’s A-mount lenses with an adapter16.

Additional improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses17, an ‘AF On’ button, a multi-selector or ‘joystick’ for moving focusing points quickly, flexible touch focus functionality and much more.

High Quality 4K for the Video Professionals
The new α7R III is exceptionally capable as a video camera, offering 4K (3840×2160 pixels) video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K18 of information, oversampling it to produce high quality 4K footage with exceptional detail and depth.

A new HLG (Hybrid Log-Gamma) 19 is available on the α7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility. The camera can also record Full HD at 120 fps at up to 100 Mbps6, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion20 video files in Full HD resolution with AF tracking.

Build, Design and Customization for Professionals
Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well, as the new camera utilizes Sony’s Z series battery that have approximately 2.2 times the capacity of the W series battery utilized in the α7R II.

The α7R III features an upgraded high-resolution, high-luminance Quad-VGA OLED Tru-Finder™ with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The Tru-Finder, also found in the acclaimed Sony α9 camera, utilizes a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt. It also has a customizable frame rate, with options of either 60 fps or 120 fps21 to best match the action. The LCD screen has been upgraded as well, with a resolution of 1.44M dots and WhiteMagic™ technology that improves viewing in bright, outdoor conditions. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. “High” takes advantage of the large amount of data read from the 42.4MP sensor to provide extra fine viewfinder and monitor displays for a more natural view. The new camera also offers a multi-selector joystick that provides a fast, efficient way to shift focus points, as well as an ‘AF ON’ button to activate autofocus when shooting stills or movies.

The new α7R III allows for convenient transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also including a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync. A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal is also available for increased flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.

New “Imaging Edge” Software Suite and Pixel Shift Multi Shooting Mode
New with the α7R III is a software suite called “Imaging Edge” that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development.

Also making its debut on the versatile α7R III is a new Pixel Shift Multi Shooting mode, which takes full advantage of the advanced 5-axis optical in-body stabilization to create beautiful true-to-life, super-high resolution composite images. In this mode, the camera precisely shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images containing a total of approximately 169.6 MP22 of image data. These four images can be composited together and processed utilizing the new “Imaging Edge” software suite. This ultimately results in a still image with overwhelming resolution and an unprecedented level of color accuracy, and is ideal for photographing architecture, art or any other still life photography subject with many intricate details and colors.

Pricing and Availability
The Sony α7R III Full-frame Interchangeable Lens Camera will ship this November for about $3,200 US and $4,000 CA. It will be sold at a variety of Sony authorized dealers throughout North America.

A variety of exclusive stories and exciting new content shot with the new α7R III camera and other Sony α products can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand.

The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube. Detailed information pages within Sony.com for the new products can be found at:
· (US) – α7R III Full-frame Interchangeable Lens Camera
· (CA) – α7R III Full-frame Interchangeable Lens Camera

1. Approximately, effective
2. Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings
3. Approximately 68% of the image area in both the horizontal and vertical directions
4. Compared to the a7R II, according to Sony testing
5. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
6. A Class 10 or higher SDHC/SDXC memory card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording
7. In Super 35mm mode.
8. Approximately
9. Sony test conditions for still images
10. Among digital cameras with a full-frame image sensor. As of October 2017 press release, based on Sony research
11. “Hi+” continuous mode with UHS-II compatible SDXC memory card. Sony test conditions.
12. Some distortion may occur with fast-moving subjects of if the camera is moved sideways rapidly
13. “Hi” mode. Maximum fps will depend on camera setting.
14. Not all menu parameters can be edited while data is being written to the memory card
15. Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording
16. With SSM or SAM lenses only. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
17. With SSM or SAM lenses only. With the LA-EA3 mount adapter. Focal plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
18. 15-megapixel
19. Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies
20. Sound not recorded. Class 10 or higher SDHC/SDXC memory card required
21. In NTSC. 50fps or 100fps in PAL
22. Image size after compositing is approx. 42.4 million (7952 x 5304) pixels.

Nikon Malaysia I AM 100th Anniversary Promo (1st Nov – 31st Dec 2017)

Posted on by Dr Koh

I AM 100th Anniversary Promo Consumers Campaign

Model 1+1 Year Extended Warranty Consumers Campaign
D750 Kit & Body √ Free 1x EN-EL15 battery + 1x Nikon 100th Anniversary T-Shirt + Nikon 100th Anniversary Mug + RM300 cash back (online redemption only)
D500 Body √ Free 1x EN-EL15 battery + Nikon 100th Anniversary T-Shirt + RM300 cash back
(online redemption only)
D7500 Kit & Body √ Free 1x EN-EL15 battery + Nikon 100th Anniversary T-Shirt + RM300 cash back(online redemption only)
D7200 Kit & Body √ Free 1x Nikon 100th Anniversary T-Shirt + RM300 cash back (online redemption only)
D5600 18-140mm Kit, 18-55mm Kit & Body √ Free 1x AF-P DX 70-300mm f/4.5-6.3G ED VR + Nikon 100th Anniversary Mug + Nikon 100th Anniversary Luggage Tag + Nikon 100th Anniversary T-Shirt(online redemption only)
D3400 Kit & Body √ Free 1x EN-EL14a battery + Nikon 100th Anniversary T-Shirt + Nikon 100th Anniversary Mug + Nikon 100th Anniversary Luggage Tag
(online redemption only)
COOLPIX P900 √ Free 1x EN-EL23 Battery
(online redemption only)

Nikon Malaysia Redemption Program (“NMRP”)

Terms & Conditions:

  1. By registering in Nikon Club website (www.nikonclub.com.my), you acknowledge and agree that Nikon Malaysia may use your Account name and password for all valid business purposes it deems appropriate, including, without limitation, to (a) access and update your Account information and records, and/or (b) assist you with applying for extended warranty or redeeming products which is offered by Nikon Malaysia.
  1. Nikon Malaysia reserves the right to amend, modify or cancel the promotion/campaign at any time, with or without notice.
  2. Subsidiaries/Business Partner/Dealers are strictly NOT allowed to participate in NMPR Campaign.
  3. By participating in this promotion, customers are bound by the terms and conditions herein contained.
  4. You are required to submit your product redemption/cash back promotion application online via www.nikonclub.com.my.
  1. The camera purchased must be an original Nikon Malaysia warranty set and it’s NOT valid for grey set.
  2. It is a condition that you are responsible for retaining information relating to the proof of date of purchase (ie. Purchase Receipt/Tax Invoice/Nikon Malaysia Warranty Card), which is required in order for Nikon Malaysia to fulfill the product redemption/cash back.
  3. You are only eligible for product redemption/cash back if the transaction dates in the proof of purchase (ie. Purchase Receipt/Tax Invoice) falls within the said promotion period.
  4. This promotion is valid for Nikon D750/ D500/ D7500/ D7200/ D5600/ D3400/ COOLPIX P900 and their respective body/kit combinations, purchased during the period 1st November – 31st December 2017 only.
  5. Online redemption of EW and all FOC items to consumers closes on 11:59pm, 7th January 2018. Late registration will not be entertained.
  6. Each serial number is valid for single redemption (free gift and/or cashback) only according to the promotion. Duplicate claim will be rejected.
  7. Please retain your proof of purchase (ie. Purchase Receipt/Tax Invoice) to apply for Extended Warranty, Product Redemption or Cash Back.
  1. Product Redemption or/and
    1. Product redemption is applicable for customers in Malaysia only.
  1. The delivery of free gifts is valid for address in Malaysia only and strictly no P.O. Box delivery.
    1. The redemption product(s) will be delivered to you within 7 to 21 working days upon approval. For smoother process, kindly ensure all the required details and documents are complete.
    2. The redeemed free product is non-refundable and non-exchangeable for cash or any other gift/products.
  1. This promotion is always subject to stock availability on a first-come-first-served basis.
  1. Cash Back Promotion
    1. Cash Back promotion is applicable for customers reside in Malaysia only.
    2. Upon approval, Nikon Malaysia will reimburse the cashback to customer’s personal valid bank account number via GIRO transfer ONLY within 30 working days.
    3. This cash back promotion is valid for bank(s) valid in Malaysia only.
No. BANK NAME No. BANK NAME
1 AFFIN BANK 11 CITIBANK
2 AL RAHJI BANK 12 HONG LEONG BANK
3 ALLIANCE BANK 13 HSBC
4 AMBANK 14 MAYBANK
5 BANK ISLAM MALAYSIA 15 OCBC
6 BANK MUAMALAT 16 PUBLIC BANK
7 BANK PERTANIAN MALAYSIA(AGROBANK) 17 RHB BANK
8 BANK RAKYAT 18 STANDARD CHARTERED BANK
9 BANK SIMPANAN NASIONAL 19 UOB BANK
10 CIMB BANK
    1. The cashback is non-exchangeable for any other gift/products.
    2. Nikon Malaysia shall not be liable or responsible for any inaccurate or wrong information provided by the customer.
    3. Nikon Malaysia will not entertain any alternative reimbursement and no cash or cheque payment shall be arranged to customer.
  2. The decision of Nikon (Malaysia) Sdn Bhd is final and binding; no appeal shall be entertained for any reason whatsoever.

Nikon Malaysia is committed to maintain the security of your personal information and data in accordance with the requirements of the Personal Data Protection Act 2010. For full privacy policy, please visit https://www.nikonclub.com.my/pages/Terms.aspx

Aputure Announced Light Storm 300D LED Light

Posted on by Dr Koh

Aputure has launched the Light Storm 300D, a 4.6lbs / 2.1kg LED light measuring 13.5in / 34.29cm long with up to 142,000 lux and an output equivalent to a 2,000 watts tungsten. The light can be powered with batteries or through AC power, and can be wirelessly controlled from distances up to 150m / 492ft. Control is also possible through what Aputure calls an intuitive control box.

The light’s low temperature coupled with its Bowens mount enables users to attach nearly any Bowens mount accessory. Additionally, an integrated ultra-silent fan works alongside internal thermometers to intelligently adjust its speed based on the light’s temperature.

Color accuracy is exceptional with a CRI rating of ≥95 and TCLI rating of ≥96 alongside a 5500K±200K color temperature.

The Light Storm 300D is currently listed at ShaShinKi.com.

H6D-100c Digital Back – now available as stand-alone

Posted on by Dr Koh

Photographers using technical cameras, and other large format camera systems, are now able to leverage the benefits of Hasselblad medium format and the H6D digital platform.

The Hasselblad H6D-100c digital back is the ideal solution for photographers who wish to obtain cutting-edge image quality – even in less than ideal shooting conditions, and the wide ISO range with very low high ISO noise ensures high quality images even in poor lighting conditions.

The H6D-100c digital back has been tailored with photographers’ requirements in mind and its user-friendly interface works seamlessly with a wide range of technical and large format camera systems. Triggering by mechanical and electronic shutter units is also supported.

Providing photographers with a flexible solution that delivers enhanced and improved image quality, the H6D-100c digital back has been designed to meet photographers’ ever-changing needs. The digital back is built to function with technical and view cameras, offering an unprecedented level of resolution, flexibility, and colour quality.

At the heart of the digital back is a 100MP 53.4 x 40.0mm CMOS sensor, which delivers a staggering 15 stops of dynamic range and it captures 16-bit colour data using Hasselblad’s Natural Colour Solution to ensure maximum tonality and detail is captured every time. With its high-quality rear display, iOS based app and HDMI output checking composition and focus, capturing the perfect shot couldn’t be easier.

On board CFast and SD card slots enables fast capture or for those who prefer to shoot tethered, its USB 3 type-C connectivity makes short work of transferring image  les. The H6D-100c digital back is powered by a standard DC supply (12-24vdc), while  eld users can utilise one of the many third party portable battery pack options available.

Ove Bengtson, Hasselblad Product Manager, said, “We have a strong relation with our customers and have a constant  ow of ideas that really helps us to improve our products as well as making completely new products. The launch of the H6D-100c digital back is an answer to photographers wanting to use the power of the 100c on third party technical cameras.”

The H6D-100c Digital Back is available starting from today and retails at
EUR 22 000 / USD 26 495 / GBP 19 900 / RMB 21 0000 excl. VAT

GoPro HERO6 Available NOW!

Posted on by Dr Koh

A more powerful processor is at the center of GoPro’s Hero6 Black announcement today, enabling features like 4K/60p video recording and improved dynamic range compared to its previous Hero action cams. The custom-designed GP1 processor also enables 1080/240p slow motion video, and claims that improved image stabilization and better low light performance come with the package.

Like the Hero5, the Hero6 is waterproof without a case to a depth of 10m/33ft. It also supports GoPro’s QuikStories, a mobile app feature that analyzes footage and automatically assembles short clips of what it identifies as the highlights of your adventure. GoPro says that the new GP1 chip offers advanced machine vision and computer learning capabilities to analyze scenes and create better automated stories.

Other improvements include 3x faster offloading speeds and a new digital zoom feature. The Hero6 comes of course with Wi-Fi and Bluetooth, as well as GPS, accelerometer, and gyroscope sensors to track all of the action.

The GoPro Hero6 Black is on sale today for RM2399.00 in Malaysia. You can get it online at ShaShinKi.com or any other physical retail stores.

Lowepro and JOBY for SOLD for US$10.3 million in Cash to Manfrotto

Posted on by Dr Koh

If you haven’t already know…Manfrotto is also the owner of Gitzo (tripod brand), Kata (now no longer making bag and all their bags have been renamed to Manfrotto), has now added two more brands to its line up.

  • Lowepro
  • Joby

Vitec Group Acquisition: JOBY and Lowepro Join Vitec’s Leading Brands

Vitec, the leading global provider of products and solutions to the broadcast and photographic markets, is pleased to announce the acquisition of leading photographic brands JOBY and Lowepro.

With a worldwide presence across 22 high quality and recognized brands, JOBY and Lowepro have joined the Vitec Group portfolio as part of the Photographic Division, sitting alongside other Vitec owned, leading photographic brands Manfrotto, Gitzo, Lastolite by Manfrotto and Avenger.

The acquisition will enable Vitec to become the leading global provider of accessories within the newer and fast growing iPhonography and vlogging markets, as well as strengthen their position within the photographic bags market.

JOBY introduced the GorillaPod in 2006, which transformed the camera accessories market, while Lowepro is a market leader in bags designed to protect electronic and photographic devices.

Lowepro remains the recognized market leader of photographic bags, with its focus on supporting the professional outdoor and adventure photographer and will perfectly complement the Vitec owned brand Manfrotto, with its range of photographic bags focused on supporting professional urban and studio photographers.

Vitec plans to integrate the two brands into its Photographic Division, with existing organizational structures under the leadership of Marco Pezzana, Photographic Divisional Chief Executive.

“We are proud to announce that two remarkable brands within the photographic accessories market, JOBY and Lowepro, will join the Vitec Photographic Division,” Pezzana commented. “We pride ourselves on supplying the leading photographic brands to the global market. This natural addition to our business strengthens the already outstanding offering we provide to our partners worldwide.”

He continued, “We believe that our extensive knowledge of the photographic market will enable us to add a wealth of value to these already leading brands. JOBY and Lowepro’s product development expertise, coupled with our established global distribution network, engineering and manufacturing capabilities, creates exciting opportunities for both Vitec Group and our global partners.”